Banking on Value? Try Six Sigma Marketing
We are about to see some very interesting strategies on the part of many commercial banks. According to the Wall Street Journal, “Bank of America and other banks are preparing new fees on basic...
View ArticleUsing Value to Regain the Manufacturing Crown
“US Manufacturing Crown Slips” is a headline of an article at FT.com. In the article, the writer, Peter Marsh points out that “The U.S. remained the world’s largest manufacturing nation by output last...
View ArticleIs China Making Inroads in the Battle for Value?
I have used this blog to challenge US manufacturers to better understand how to measure and manage the value of their products. By value, I mean value from the perspective of the buyers that they have...
View ArticleSix Sigma Then and Now – It’s Time for Six Sigma Marketing!
I came across this article (admittedly belatedly) but I found it very interesting since it seems to capture the state of Six Sigma about 5 years ago. In the article, 21 Common Six Sigma Problems,...
View ArticleUnderstanding How to Measure and Manage Value Will Propel Manufacturing...
Here are a couple of points from the 2010 Global Manufacturing Competitiveness Index, a research report from Deloitte’s Global Manufacturing Industry group and the U.S. Council on Competitiveness:...
View ArticleHow Easy Do You Make It For Customers to Resolve Their Problems?
Six Sigma Marketing (SSM) places a high premium on customer loyalty. It seeks to reduce defects, nonvalue adding transactions to 3 per 1,000,000. Not a likely goal to achieve but a statement...
View ArticleI Can’t Get No Satisfaction….
American industry has embraced the conventional wisdom that a “happy customer” is a loyal customer. You see this all over the place. There are business articles urging managers to create satisfied...
View Article“Price Is What You Pay. Value is What You Get.”
This quote is attributed to Warren Buffet and captures a strong central theme of customer value. I also came across a snippet from a Harvard Business Review article (1990) by Day and Fahey that...
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U.S. Manufacturers Must Learn Value Management
The U.S. House has found new ways to spend American’s money. Hopefully, this expenditure will provide a good return on investment to taxpayers. The “Sectors Act” would provide grants for...
View ArticleWhat Skill Sets Do Innovative Manufacturers Need?
In a very interesting article, written by Jason Tuma, Senior Manager, Assurance Services, BCG & Co., the role of training and its importance to a manufacturer’s competitive advantage is discussed....
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